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Fundraising Standards Board

Beyond The Treatment

Beard of the Year contest to help Sheffield charity gets celebrity Blessed!

Meadowhall is brushing up its fund-raising skills to celebrate Father's Day this year with its first ever "Beard of the Year" competition.

And to make sure judging is of the highest, hairiest standard, the Centre has enlisted the help of Britain’s much-loved and arguably most famous beard in the land – actor and director Brian Blessed!

The Yorkshire-born star of screen and stage agreed to take time out from his busy directing duties this summer to judge Meadowhall’s Beard of the Year where big and bushy is definitely beautiful.

And the Centre hopes he will have a real chin-tastic challenge on his hands as dads, uncles, grandads and brothers sending in their best beardy shots to win the coveted title of "Beard of the Year".

Prizes for the winner include a host of grooming goodies from Meadowhall's own men’s stylists Barber Barber as well as a personalised signed and framed photograph from the great man himself. For every entry received Meadowhall will donate £1 to Sheffield's Weston Park Hospital Charity* to go towards its fund-raising that includes support for prostate cancer sufferers. This was personally chosen by Brian who was keen to support a local charity.

He said: "I always knew I was ahead in the fashion stakes all these years with my own fabulous facial hair, I'm just surprised it took so long for everyone to catch on. I'm now looking forward to seeing some quality entries to judge if anyone can truly challenge me for the title of Beard of the Year!"

Meadowhall Centre Director, Darren Pearce, agreed: "There was really no other choice as far as we were concerned when it came to judging this Father's Day inspired competition. Brian has delighted audiences for decades with his acting and comedy skills and we hope his participation will inspire beardies far and wide to join in this celebration of all things bristly!"

Men's grooming has come into its own in recent years, an industry expected to be worth £1bn annually by 2018, with over half of men in the UK now sporting some kind of facial hair. The hipster look of fully beard coupled with carefully styled or cropped hair also shows no signs of abating.

Entering the competition is easy – simply send in a head & shoulders selfie with your name and a contact number that shows off your beard at its best and leave the rest to Brian who will be judging on style, look and sheer bushiness in some cases. Members of the public can also nominate loved ones or friends if they think their beards are up to scratch!

You can find out more or send in an entry via direct message to the Meadowhall Facebook/Twitter or Instagram @lovemeadowhall (facebook.com/lovemeadowhall).

And don’t worry if you are whisker-free at the moment, there is still time to grow a quick goatee and join in the fun.


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